Email Templates That Get Patients to Book Shockwave Consultations

Why Email Still Works

In an age of social media and text messages, email remains one of the most effective ways to reach patients. The average person checks email 15 times per day, and healthcare emails have higher open rates than most industries.

The key is sending the right message at the right time.

Template 1: The Educational Introduction

Use when: Announcing shockwave therapy to your patient base

Subject line: New treatment option for chronic [condition] at [Clinic Name]

Hi [First Name],

If you've been dealing with persistent [heel pain/plantar fasciitis/tendinitis], I wanted to let you know about a treatment option we now offer: Extracorporeal Shockwave Therapy (ESWT).

Unlike medications that mask symptoms, shockwave therapy stimulates your body's natural healing process at the cellular level. Most patients experience significant improvement within 3-6 sessions.

What to expect:

• Sessions last 15-20 minutes
• No downtime—return to normal activities immediately
• 70-80% of patients report lasting improvement

Would you like to learn if shockwave therapy might help your condition? Reply to this email or call us at [phone] to schedule a consultation.

To your health, [Your name]

Template 2: The Follow-Up After Declined Treatment

Use when: A patient showed interest but didn't book

Subject line: Still thinking about shockwave therapy?

Hi [First Name],

When we spoke [timeframe] ago about shockwave therapy for your [condition], you mentioned wanting to think it over. I completely understand—it's important to feel confident about any treatment decision.

I wanted to check in and see if you have any questions I can answer. Common concerns I hear:

• "Is it painful?" Most patients describe it as intense but tolerable
• "How many sessions will I need?" Typically 3-6 sessions, spaced 1-2 weeks apart
• "What if it doesn't work?" We monitor progress closely and adjust as needed

If you'd like to discuss further or schedule a session, just reply to this email.

Best, [Your name]

P.S. Many patients who were initially hesitant tell us they wish they'd started sooner.

Template 3: The Success Story Share

Use when: You have a great patient outcome to share (with permission)

Subject line: [Patient first name] couldn't walk without pain. Here's what changed.

Hi [First Name],

I wanted to share a quick story.

[Patient name], a [profession/description] who came to us with [condition], had tried everything—orthotics, physical therapy, even cortisone injections. Nothing provided lasting relief.

After [number] shockwave therapy sessions, [he/she] told us: "[Brief quote about improvement]."

Stories like this remind me why I'm passionate about offering this treatment.

If you or someone you know has been struggling with chronic [condition], I'd be happy to discuss whether shockwave therapy might help.

Schedule a consultation: [link or phone]

Best, [Your name]

Template 4: The Limited-Time Offer

Use when: Running a promotion or have availability to fill

Subject line: This month only: Shockwave therapy consultation + first session

Hi [First Name],

I have some availability this month for shockwave therapy consultations, and I'm offering something special:

Book a consultation before [date], and your first treatment session is included at no additional cost.

This is a great opportunity if you've been curious about shockwave therapy for [common conditions you treat].

Spots are limited—reply to this email or call [phone] to reserve yours.

Best, [Your name]

Best Practices for Healthcare Emails

Do:

• Keep subject lines under 50 characters
• Personalize with patient's first name
• Include one clear call-to-action
• Send during business hours (Tuesday-Thursday works best)
• Follow up once if no response

Don't:

• Use ALL CAPS or excessive punctuation!!!
• Make promises you can't keep
• Send more than 2-3 emails per month
• Forget to include contact information
• Ignore unsubscribe requests

Key Takeaways

• Education-focused emails outperform pure promotion
• Follow up with patients who showed interest but didn't book
• Patient success stories build credibility and interest
• Limited-time offers create urgency without being pushy
• Always make it easy to take the next step